Challenges of the tourism industry
Tourism is a dynamic industry and must adapt quickly to change. Identifying new market trends and orienting your own business, enterprises and destinations in this direction is important.
Delving into ideas that support the principles of sustainable tourism, hospitality and customer service will contribute to an enriched vision of how to develop tourism businesses and destinations in harmony with the environment, respecting local development and deeply committed to service.
This new perspective will help to identify opportunities for improvement that will allow us to better withstand crisis scenarios and new trends in the tourism market, developing market strategies to attract new customers.
WHO IS THIS PROGRAM FOR?
The course is aimed at the general public – with or without connections to the tourism industry – who wish to deepen their knowledge by identifying the challenges of the tourism industry.
Upon completion, students will be able to:
- Identify opportunities to improve sustainable tourism development for destinations and travel companies.
- Identify the relevance of hospitality in the tourism industry to promote a good visitor experience.
- Analyze the key elements for designing and developing unique tourism and hospitality experiences.
- Relate the concept of leisure to the potential for creating memorable and innovative tourism experiences.
- Identify new business tourism opportunities to expand the offerings.
Program structure
Module 1: How to address sustainable tourism development?
Module 2: Hospitality and customer service.
Module 3: Product design and unforgettable experiences.
Module 4: The main trends in the development of tourism as leisure
Module 5: Business tourism