Managing innovation and technology in tourism
Gain a deep understanding of the strategic application of ICT (information and communication technology) innovations in the hospitality and tourism industry. Students will learn about the role of ICT infrastructure and tools in shaping the business environment, business models, marketing practices, revenue strategies, and customer service. We will also discuss the dynamics of ICT development and its impact on hospitality and tourism organizations.
By completing this course, you will be able to:
- gain a deep understanding of the strategic application of ICT (information and communication technology) innovations in the hospitality and tourism industry
- Learn about the role of ICT infrastructure and tools in shaping the business environment, business models, marketing practices, revenue strategies and customer service
- Understand the dynamics generated in the development of ICT and its impact on hospitality and tourism organizations
This course is divided into 8 modules, namely:
Week 1 – Introduction to IT in the hospitality and tourism industry
Week 2 – Adopting IT and the dynamic impact on hospitality and tourism organizations
Week 3 – Creating value through IT and innovation
Week 4 – Innovation strategy through mobile technologies and social media in the hospitality and tourism industry
Week 5 – IT digital marketing in tourism and hospitality
Week 6 – Policy implications of big data analysis in tourism and hospitality research
Week 7 – Developing an online storytelling campaign for co-creation and co-promotion of a brand
Week 8 – Digital transformation in tourism and hospitality organizations